Friday, 20 September 2013
Karma is a Bitch
There's a reason behind this post, and not just a ranty one. I've had several people ask me about marketing this week. I'm no whizz but I do have a business brain. Always have done. I owned and ran a small business before selling it on when I started writing. And I've had my hand in a few things since my early twenties. I am not a marketing genius--I know some of them and boy do I envy them--but I have discovered a few things that work to sell books and a few things that haven't.
One of the biggest things I believe in is karma. What goes around comes around etc. I do a lot of networking with bloggers, reviewers and fellow authors. Bloggers in particular work their backsides off to help authors. I know what a bloody pain it is putting together all these promotional posts so it winds me up when you see authors taking that for granted. I won't point out specifics but things like people spamming their pages without even a please and thank you is one of the things I've noticed book bloggers complain about. Where are your manners?
But this is where karma comes in to play. Those bloggers, fellow authors, reviewers etc, will remember that. I still remember the rudest author I've ever met from the start of my career. I know that if any of my friends came into contact with him, I would warn them away for their sakes. But we also remember those lovely authors who will bend over backwards to help you. I know I do. And I will always go out of my way to help them market. Some of them have become good friends and between us, we've achieved some awesome things.
So here's what I'm trying to say... you want to sell some books? Try helping out others. Try being polite and friendly. Try not to spam and leave. I'm not saying ignore your books, don't ever share your links, but just try and give as much as you take. It seriously will pay off.
And the best bit? You may make some amazing friends along the way.